Belief Campaign

Role: Creative Manager.
Capital One Canada Belief campaign overview: This project exceeded expectations in boosting our Net Promoter Score (NPS) and brand awareness. As the sole contributor from our in-house creative team assigned to this project, I worked closely with our agency partner, Anomaly, and internal brand team to provide creative direction on all omnichannel assets, including online video, radio ads, podcast ads, social media content, landing pages, display assets, out-of-home ads, influencer content, and event collateral. This extensive reach garnered high positive sentiment from Canadian consumers and secured various earned media placements. This campaign not only strengthened the brand's presence, but also set the stage for future initiatives to continue building on this momentum.